A branded mobile app for your clients, a real coach portal for you, AI nutrition, cycle-aware coaching, glucose tracking, real-time chat, and Stripe Connect — all under your name. One platform. One bill. One brand.
Trainerize for programs. MyFitnessPal for nutrition. Slack for chat. Drive for forms. Stripe for billing. Calendly for scheduling. None of it has your name on it. None of it talks to each other. Every churned client tells the same story.
A real desktop workspace for the way coaches actually work — not a mobile dashboard pretending to be one. Five workspaces. One sidebar. Every client, every program, every payment, one click away.
Active clients, new-this-week, at-risk count, engagement %, sessions completed, messages sent — at a glance, every morning.
Every client ranked by risk: crushing, on track, slipping, ghosting. Search, filter, drill into any client's full history.
Workout and nutrition programs as templates. Track active vs completed. Push updates to every client on a program at once.
Workspace branding (colors, logo, app name), Stripe billing portal, plan management, upgrade to real domain when you're ready.
Crushing, on track, slipping, ghosting. Score-based risk tiers powered by adherence + check-ins + last-login. The end of "I think Sarah's drifting but I'm not sure."
Workout templates, nutrition templates, hybrid campaigns. Push a program update and every client on it sees it on their next session — without you copy-pasting between PDFs ever again.
Built-in templates for the way real coaches work: PPL, peak-week prep, postnatal return-to-lift, GLP-1 protein floors, glucose resets, cycle-aware hypertrophy.
Your client snaps a photo of the printout — A1C, lipid panel (LDL / HDL / triglycerides / total), TSH / T3 / T4, vitamin D, ferritin, CRP, fasting glucose. We OCR it, they confirm, the panel hits their history.
You see the trend instantly: every draw, every value, with high/low flags and the deltas vs prior. The end of "can you forward me your last labs?" forever.
Four tabs. No clutter. Everything they need to log a meal, see today's workout, message you, and check on their progress — under your brand, on their phone.
Not feature-creep. Not a kitchen sink. The things every serious coach asks for, built right and shipping today.
Snap a plate, get every macro. Multi-item plates, sauces, sides — parsed and cross-referenced against the USDA food database. Powered by Gemini Flash with OpenAI Vision fallback.
Open Food Facts as primary, USDA SR + FoodData Central as fallback. GTIN checksum validation. The barcode scanner that actually finds the food at every grocery store, not just Whole Foods.
Phase-aware tips (menstrual / follicular / ovulation / luteal), calorie targets that move with hormones, training adjustments by phase. Built into the app, not bolted on as an afterthought.
Sleep + HRV + load → today's readiness score (0–100). Gives you the right context to write programming for tomorrow without asking "how do you feel?" twenty times.
Continuous glucose tracking with Time-in-Range %, estimated A1C (GMI), low/high event counts, 14-day trend. For coaches working metabolic health, GLP-1, or pre-diabetic populations.
One thread per client, with read receipts. The last place your clients should be messaging you is Instagram DMs. Built in, indexed by client, retrievable forever.
Programs, days, exercises with sets/reps/RPE. Drag-to-reorder, template library, assign-to-roster. Push a program update once and everyone on it sees it.
Cross-checks every meal log against client allergies, medical conditions, medications, and dietary restrictions. Flags before they hit submit.
Your Stripe account, your money, your control. Set the prices, run the charges, get paid directly. We don't take a cut of your transactions — ever.
A1C, lipid panel (LDL / HDL / triglycerides / total), TSH / T3 / T4, vitamin D, ferritin, CRP, fasting glucose — extracted from a photo via OCR. Client confirms, history charts the deltas. The coach view shows every panel, side by side.
ELH Coach isn't a one-size-fits-all template. It bends around what you do.
RPE-based programming, 1RM auto-calc, peak-week templates, deload triggers. Built for coaches who care if it's a 7 or an 8.
Cycle-aware coaching, return-to-lift programs, contra-indication flags via the allergen/condition engine.
Protein-floor enforcement via meal-log targets, recovery-aware programming, dose-week intake adjustments. Keeping muscle is the hardest part of GLP-1 coaching — we make it tractable.
Glucose Time-in-Range, allergy + condition flags, meds tracking, exportable client data. For dietitians who actually need the data.
Quiet check-ins, recovery + glucose-aware programming. For clients who don't have time for a chatty app.
Peak-week templates, prep-phase macro automation, daily-readiness for water/sodium scheduling.
Trainerize is $99/mo forever. Everfit Studio is $129/mo forever. We start cheaper — and we let you graduate to a real domain you own outright. Look at year three.
The only feature that matters is the one nobody else offers.
| Trainerize Pro | Everfit Studio | ELH Coach | |
|---|---|---|---|
| Starting price | $99/mo | $129/mo | $89/mo |
| Branded client app | ✓ | ✓ | ✓ |
| AI photo nutrition | add-on $39/mo | — | included |
| Barcode scan + USDA | — | basic only | included |
| Cycle-aware coaching | — | — | included |
| Glucose / Time-in-Range | — | — | included |
| Recovery / readiness score | — | — | included |
| Lab report parsing (OCR) | — | — | included |
| Stripe Connect (your account) | platform takes % | platform takes % | 100% to you |
| BAA / HIPAA-ready | — | — | on upgrade |
| Real domain ownership path | never | never | $2,500 once · own forever |
| Year-3 cost (with upgrade) | $3,564 | $4,644 | $3,100 + your domain |
Most platforms route payments through their account and pay you on a delay. We use Stripe Connect, so your client's card charges hit your account directly. We never touch the money.
Card hits Stripe Connect, routed by tenant ID
$250 lands in your account · we never touch it · Stripe takes its standard fee (2.9%+30¢)
We charge you for the platform. Your transactions are yours.
For coaches who want their app on the App Store and Play Store under their own developer name — not buried in a subdomain. We handle signing, screenshots, store copy, and resubmission on every iOS / Android major version.
$4,500 one-time. $300/yr for OS-update rebuilds. Available at any tier.
See native add-on detailsIt stops. The Real Domain Upgrade replaces the subscription — you pay $200/yr maintenance instead. We migrate your tenant to your domain in about 24 hours; existing client logins keep working through automatic redirects.
You'll get a reminder three days before billing starts. If you don't add a card, your account locks until you do — your data is preserved. Cancel anytime, no friction, no clawback.
Zero install for you — the Coach Portal is a web app at yourname.elhcoach.app. Your clients can use the PWA (which installs to their home screen on iOS and Android in two taps), or you can add the optional Native Apps Add-On to publish real App Store / Play Store apps under your developer account.
Photo recognition uses Gemini Flash (primary) and OpenAI Vision (fallback) with a USDA cross-reference for canonical macros. Barcode scanning hits Open Food Facts first, falls back to USDA SR / FoodData Central. We validate GTIN checksums to reject typos.
Yes — every feature on this page is in production. Cycle phase tracking, today's readiness scoring, glucose Time-in-Range with estimated A1C — all live and used by coaches today. The screenshots above are the actual app rendering live data.
BAA-ready on the Real Domain tier. We execute the Business Associate Agreement before any PHI flows through the platform. The base subscription tier isn't intended for clinical workflows.
Yes — we'll import your client roster, programs, and meal templates. The 30-min onboarding call covers the migration. Most coaches are fully switched in under a week.
Always. Full JSON + CSV export of every client, meal log, message, program, biometric. Your data is yours, on every tier.
Because we want you to upgrade to the Real Domain tier. The $89/mo is the on-ramp; the $2,500 ownership upgrade is the actual business model. Trainerize and Everfit make money keeping you on a subscription forever — we make money helping you graduate off ours.
Set up your branded subdomain in under ten minutes. Zero credit card. Full feature access for fourteen days.